What activity is primarily concerned with developing the potential of the workforce and aligning them with organizational goals?

The activity primarily concerned with developing the potential of the workforce and aligning them with organizational goals is human resource management. This area focuses on various aspects such as recruitment, training, performance management, and employee development, all aimed at ensuring that employees have the skills and motivation to contribute effectively to the organization.

Human resource management plays a critical role in aligning employee goals with the broader objectives of the organization. By implementing training programs and performance evaluations, HR ensures that individual contributions are in sync with the strategic direction of the company. This alignment is vital for fostering a motivated and competent workforce, which ultimately drives productivity and success.

Other activities like operations management, financial planning, and product development, while essential to the overall functioning of an organization, do not concentrate specifically on workforce development and alignment with organizational goals to the same extent as HR management does. Operations management pertains to optimizing processes and ensuring efficiency in production or service delivery, financial planning deals primarily with budgeting and funding allocations, and product development focuses on creating and improving products or services to meet market demands.